A father and son keynote
How the smallest brewery in Switzerland made it into the keynote of the most valuable company in the world.
Upcoming events
Europahaus Mayrhofen · Zillertal, Austria
Tourism Fast Forward 2026
What agentic AI changes in tourism
The Lobster Lager story comes to Tourism Fast Forward: a practical keynote about moving from AI answers to executable workflows, grounded in a real brewery operated with an AI agent.
Past keynotes
From AI builders to innovation agencies, regulators, and public administration leaders, Lobster Lager turns agentic AI into a story audiences can see, understand, and taste.
Latest keynote · 28 July 2026 · ClawCamp Berlin
Gerhard built the brewery system himself with OpenClaw. In Berlin, he took the stage alone for the first time and made agentic AI tangible through a working brewery, human approval, and the curiosity to keep experimenting.
“Enough talking. I brought beer.”
The reveal
The product becomes the final slide
The proof
A real system and a real beer
The system
brewOS makes agentic operations visible
The conversation
The keynote ends with tasting and questions
The result is more than a story about beer. It shows how deep domain knowledge, an agent, and human judgement can turn one person into a complete operating team.
View ClawCamp Berlin ↗Audience response
Four perspectives on the live experience, the story, and the beer that makes agentic AI tangible.
I already had the chance to experience Gerhard live. It was such a welcome change from the usual bullshit bingo presentations. Some of mine included.
It was a pleasure to visit Gerhard in his microbrewery. Lobster Lager was really refreshing!
The event closed on an inspiring note with Gerhard Erschwendner, who is using OpenClaws to brew his own beer, a fantastic story shared together with Peter Steinberger, at Nvidia GTC and TED.
This story made my day. Such a cool use for OpenClaw!
CCPA 6 · Vienna, Austria
For Austrian public administration IT leaders, Lobster Lager made the shift from AI answers to controlled execution tangible.
RTR · Urania · Vienna, Austria
For leaders from media, telecommunications, and platforms, Lobster Lager grounded a larger argument: agents are becoming an execution layer across organisations.
FFG / TAFTIE · Vienna, Austria
For a European network of innovation agencies, Lobster Lager became proof that domain experts can turn experience into working systems with agents.
ClawCon Vienna 2 at ViennaUP · Vienna, Austria
Gerhard joined Stefan on stage and served 50 bottles to the OpenClaw community. It was the first time the keynote came alive as a shared father and son story.
Why this keynote
Everyone talks about AI. Most people mean a better text box: question in, answer out. The real revolution is happening elsewhere. AI agents no longer answer questions, they take over tasks: they research, build software, control machines and run entire business processes.
You do not grasp the size of this shift through studies and strategy papers. You grasp it through a story that actually happened: a retired brewmaster who never wrote a line of code builds a complete brewery value chain together with an AI agent. A few weeks later, Jensen Huang shows the project in his NVIDIA keynote. What follows: a TED talk, 30+ international media features, awards, and beer that sold out.
This keynote tells the story firsthand, father and son together. And it answers the question behind it: if a retiree gets this far with his hobby, what is possible in your organisation?
NVIDIA GTC main stage: Jensen Huang shows the Lobster Lager prompt.
The keynote in detail
Act 1 · Gerhard & Stefan
Act 2 · Stefan
Act 3 · Stefan
Act 4 · Gerhard
We adjust the weighting of the four acts to your occasion and audience: more story and tasting for evening formats, more strategy and adoption roadmap for leadership events.
The duo
Head & Strategy
Managing Partner at Frontira. Builds agentic AI solutions with his team for organisations across Europe and the US, from medium sized companies to Silicon Valley. Happily drinks Lobster Lager.
Heart & Proof
Retired. Also a brewmaster, beer sommelier and possibly Europe's most unlikely AI pioneer: featured by Jensen Huang, in a TED talk and in 30+ media. Never learned to code. That is exactly the point. Brews the best Lobster Lager.
Act 4 · Gerhard
On request we bring up to 50 bottles of Lobster Lager, served by Gerhard himself. The beer from the keynote, brewed with his agent, sold out multiple times. There is no better conversation starter for the end of your event: your guests hold the result of agentic engineering in their hands, the brewmaster tells the story. And it tastes great.
As featured in
Plus: TokenMade Hamburg (winner) · AIR Salzburg (Most Promising AI Project) · full press list
Keynote between 20 and 60 minutes, with Q&A or fireside chat on request
Optional: Lobster Lager tasting with up to 50 bottles for your guests
Optional: in depth agentic engineering workshop the next day (Frontira)
German or English
Stefan & Gerhard Erschwendner · frontira.com · se@frontira.com · +49 151 6462 0729
Lobster Lager® is a registered European Union trade mark of Frontira International GmbH. EUTM No. 019332918.
