A father-and-son keynote
Lobster Lager. The Keynote.
How the smallest brewery in Switzerland made it into the keynote of the most valuable company in the world.
Why this keynote
A true story instead of slides about the future
Everyone talks about AI. Most people mean a better text box: question in, answer out. The real revolution is happening elsewhere. AI agents no longer answer questions, they take over tasks: they research, build software, control machines and run entire business processes.
You do not grasp the size of this shift through studies and strategy papers. You grasp it through a story that actually happened: a retired brewmaster who never wrote a line of code builds a complete brewery value chain together with an AI agent. A few weeks later, Jensen Huang shows the project in his NVIDIA keynote. What follows: a TED talk, 30+ international media features, awards, and sold-out beer.
This keynote tells the story first-hand, father and son together. And it answers the question behind it: if a retiree gets this far with his hobby, what is possible in your organisation?
NVIDIA GTC main stage: Jensen Huang shows the Lobster Lager prompt.
The keynote in detail
Four acts
Act 1 · Gerhard & Stefan
The Story
- ·From the first prompt to brewOS, the self-built software that runs the brew kettle over Bluetooth
- ·The call from NVIDIA and the moment Jensen Huang showed the project on the GTC main stage
- ·TED talk, BILD front page, 30+ media features, awards, and what Gerhard has built since
Act 2 · Stefan
Understanding Agentic Engineering
- ·A prompt asks. An agent acts: goals instead of questions, 10 to 20x speed, multiple agents in parallel
- ·The gap is widening: top firms invest 650x more in agentic tooling than the median
- ·Everything is software: Agentic Business Engineering for every department
Act 3 · Stefan
The Opportunity
- ·Inside the workshop of the bleeding edge: what is already real in Silicon Valley and the US
- ·We will never again work as unproductively as today: projects, teams, meetings rethought
- ·Unlearning, safe first steps, and: keep the beauty, code the duty
Act 4 · Gerhard
The Tasting
- ·Up to 50 bottles of Lobster Lager for your guests, served by Gerhard himself
- ·The beer from the keynote, brewed with his agent, sold out multiple times
- ·Your guests hold the result of agentic engineering in their hands. And it tastes great
We adjust the weighting of the four acts to your occasion and audience: more story and tasting for evening formats, more strategy and adoption roadmap for leadership off-sites.
The duo
Head & strategy meets heart & proof
Stefan Erschwendner
Head & Strategy
Managing Partner at Frontira. Builds agentic AI solutions with his team for organisations across Europe and the US, from mid-sized companies to Silicon Valley. Happily drinks Lobster Lager.
Gerhard Erschwendner
Heart & Proof
Retired. Also a brewmaster, beer sommelier and possibly Europe's most unlikely AI pioneer: featured by Jensen Huang, in a TED talk and in 30+ media. Never learned to code. That is exactly the point. Brews the best Lobster Lager.
Act 4 · Gerhard
The best for last: the tasting
On request we bring up to 50 bottles of Lobster Lager, served by Gerhard himself. The beer from the keynote, brewed with his agent, sold out multiple times. There is no better conversation starter for the end of your event: your guests hold the result of agentic engineering in their hands, the brewmaster tells the story. And it tastes great.
As featured in
Plus: TokenMade Hamburg (winner) · AIR Salzburg (Most Promising AI Project) · full press list
Recently on stage
ClawCon Vienna · ViennaUP · FFG / TAFTIE · RTR · Cloud Community of the Austrian Federal Administration (CCPA) · LSZ IT-Leaders Experience
Keep the beauty. Code the duty.
Keynote between 20 and 60 minutes, with Q&A or fireside chat on request
Optional: Lobster Lager tasting with up to 50 bottles for your guests
Optional: deep-dive agentic engineering workshop the next day (Frontira)
German or English
Stefan & Gerhard Erschwendner · frontira.com · se@frontira.com · +49 151 6462 0729