A father and son keynote
How a small Swiss brewery became a global story about experience, curiosity and what people can build with AI agents.
On the road
Keynotes, confirmed tastings and local beer editions. Each listing makes clear who is on stage and what is planned.
Doors 17:00 · programme 17:30 CET
Father and son keynote
Hörsaal 0 · Tabakfabrik / Linzer Brauerei · Linz, Austria
Beer collaboration is planned; tasting details are not yet confirmed.
Registration required
18:30–19:45 CET · Gerhard’s session
Gerhard’s use case + beer tasting
Europahaus Mayrhofen · foyer · Mayrhofen, Austria
Ticket including evening event required
Prerecorded talk · online broadcast time to be announced
When Coding Agents Leave the IDE: Building Software That Runs a Real World Business
GitNation conference stream · Online · New York conference
Online contribution, not an in-person appearance in New York. This is separate from Stefan’s TourismFastForward keynote on the same date.
See organiser’s online access options
Times are local to the event. Event hours are not necessarily our speaking slot. A beer edition does not imply a guided tasting or a speaking appearance. Please check the organiser’s programme before travelling.
Past keynotes
From AI builders to innovation agencies, regulators, and public administration leaders, Lobster Lager turns agentic AI into a story audiences can see, understand, and taste.
NVIDIA Build-A-Claw · 17 October 2026
A real brewer. A real product. A room full of people exploring what AI can make possible. Gerhard brought the Lobster Lager story to NVIDIA Build-A-Claw, sharing how brewing experience and agentic technology come together.
See the Berlin edition and the audience ↗
SPAR ICS · Salzburg · 15 October 2026
Gerhard brought the Lobster Lager story to SPAR ICS for an internal GenAI session. Brewing experience, a real experiment with AI, and the person behind it all.
A look inside the session
From the stage · 28 July 2026 · ClawCamp Berlin
Gerhard built the brewery system himself with OpenClaw. In Berlin, he took the stage alone for the first time and made agentic AI tangible through a working brewery, human approval, and the curiosity to keep experimenting.
“Enough talking. I brought beer.”
The reveal
The product becomes the final slide
The proof
A real system and a real beer
The system
brewOS makes agentic operations visible
The conversation
The keynote ends with tasting and questions
The result is more than a story about beer. It shows how deep domain knowledge, an agent, and human judgement can turn one person into a complete operating team.
View ClawCamp Berlin ↗Audience response
Event feedback and audience perspectives on the live experience, the story, and the beer that makes agentic AI tangible.
“…the feedback was overwhelmingly positive.”
Paddy Srinivasan
CEO, DigitalOcean
Feedback shared after DigitalOcean's Open Intelligence event, October 2026.
Photo shared by Paddy Srinivasan.
I already had the chance to experience Gerhard live. It was such a welcome change from the usual bullshit bingo presentations. Some of mine included.
It was a pleasure to visit Gerhard in his microbrewery. Lobster Lager was really refreshing!
The event closed on an inspiring note with Gerhard Erschwendner, who is using OpenClaws to brew his own beer, a fantastic story shared together with Peter Steinberger, at Nvidia GTC and TED.
This story made my day. Such a cool use for OpenClaw!
CCPA 6 · Vienna, Austria
For Austrian public administration IT leaders, Lobster Lager made the shift from AI answers to controlled execution tangible.
RTR · Urania · Vienna, Austria
For leaders from media, telecommunications, and platforms, Lobster Lager grounded a larger argument: agents are becoming an execution layer across organisations.
FFG / TAFTIE · Vienna, Austria
For a European network of innovation agencies, Lobster Lager became proof that domain experts can turn experience into working systems with agents.
ClawCon Vienna 2 at ViennaUP · Vienna, Austria
Gerhard joined Stefan on stage and served 50 bottles to the OpenClaw community. It was the first time the keynote came alive as a shared father and son story.
Why this keynote
Everyone talks about AI. Most people mean a better text box: question in, answer out. The real revolution is happening elsewhere. AI agents no longer answer questions, they take over tasks: they research, build software, control machines and run entire business processes.
You do not grasp the size of this shift through studies and strategy papers. You grasp it through a story that actually happened: a retired brewmaster who never wrote a line of code builds a complete brewery value chain together with an AI agent. A few weeks later, Jensen Huang shows the project in his NVIDIA keynote. What follows: a TED talk, 30+ international media features, awards, and beer that sold out.
This keynote tells the story firsthand, father and son together. And it answers the question behind it: if a retiree gets this far with his hobby, what is possible in your organisation?
NVIDIA GTC main stage: Jensen Huang shows the Lobster Lager prompt.
The keynote in detail
Act 1 · Gerhard & Stefan
Act 2 · Stefan
Act 3 · Stefan
Optional Act 4 · Gerhard
Book the keynote on its own, or add the fourth act with beer and a tasting. We adjust the emphasis to your audience: more story for evening formats, more strategy and adoption roadmap for leadership events.
The duo
Head & Strategy
Managing Partner at Frontira. Builds agentic AI solutions with his team for organisations across Europe and the US, from medium sized companies to Silicon Valley. Happily drinks Lobster Lager.
Heart & Proof
Retired. Also a brewmaster, beer sommelier and possibly Europe's most unlikely AI pioneer: featured by Jensen Huang, in a TED talk and in 30+ media. Never learned to code. That is exactly the point. Brews the best Lobster Lager.
Optional Act 4 · Gerhard
Complete your keynote with a tasting and a locally brewed Lobster Lager edition, optionally featuring your artwork. Beer is available only with a keynote, not as a standalone order. The minimum is 200 bottles, or 200 cans for a US edition. The Swiss brewery project and partner editions have different beers, but share the same story. Availability, delivery and service are agreed for your event.
As featured in
Plus: TokenMade Hamburg (winner) · AIR Salzburg (Most Promising AI Project) · full press list
Gerhard and Stefan on stage, sharing the father and son story and practical lessons in agentic engineering. No beer required.
The keynote, a tasting with Gerhard and a locally brewed event edition. Minimum 200 bottles, or 200 cans for a US edition.
Keynote between 20 and 60 minutes, with Q&A or fireside chat on request
Beer, tasting and custom labels are available only within a keynote package
Interviews, recordings and shared content can be added to your package
An in depth Frontira workshop the next day can be arranged on request
German or English
Bring the story to your stage
Invite Gerhard and Stefan for the father and son keynote. Add a local Lobster Lager edition if you like.
With beer: minimum 200 bottles in Europe or 200 US cans. No standalone beer orders.
Beer is available only as part of a keynote package, not as a standalone order.
Local brewery availability, production timing and delivery are confirmed individually.
Delivery and any guided tasting are agreed with the venue. Serving, refrigeration and local alcohol requirements must be clarified before booking.
