Lobster Lager in Jensen Huang's keynote
The moment Gerhard's AI brewed beer reached NVIDIA's main stage.


A brewmaster & an AI agent
brewed a real beer.
Batch #001 is complete and sold out. Batch #002 is now in production. Sign up to hear when the sale opens.
Latest
By signing up, you agree to receive Batch #002 sale, tasting, and production updates. You can withdraw your consent at any time. Read our Privacy Policy.
> batch_002.subscribe({ sale_updates: true, spam: false })
Network_Chatter
The moment Gerhard's AI brewed beer reached NVIDIA's main stage.

Peter Steinberger shares the story behind OpenClaw and the people building with it.
A two-page profile on curiosity, brewing and what becomes possible when experience meets AI.
Peter Steinberger
@steipete
“Hi, I'm a normie, I have no idea about software and now my openclaw brews beer and runs half of our design company.”
Rouzbeh
@JustRouzbeh
“lol wait what did I just read openclaw brewing beer AND running a design company? need the full story on this one”
Ahsen Masood
@meetahsen
“that's fucking brilliant. non-technical people automating real businesses with this tech is exactly why I built it.”
Aequalis Lab
@Aequalis_Lab
“5 years ago, this was science fiction. Today, it's a Tuesday...”
WarrenBuffed
@a8r6n_wilhelm
“first it brews your beer, then it runs your company. next it will be filing your taxes and walking your dog. the crustacean uprising is real.”
Promspire
@promspire
“It is impressive to see openclaw move beyond tech circles. Using the same tool for a design firm and a brewery is a massive win for practical automation.”
Peter Steinberger
@steipete
“Hi, I'm a normie, I have no idea about software and now my openclaw brews beer and runs half of our design company.”
Rouzbeh
@JustRouzbeh
“lol wait what did I just read openclaw brewing beer AND running a design company? need the full story on this one”
Ahsen Masood
@meetahsen
“that's fucking brilliant. non-technical people automating real businesses with this tech is exactly why I built it.”
Aequalis Lab
@Aequalis_Lab
“5 years ago, this was science fiction. Today, it's a Tuesday...”
WarrenBuffed
@a8r6n_wilhelm
“first it brews your beer, then it runs your company. next it will be filing your taxes and walking your dog. the crustacean uprising is real.”
Promspire
@promspire
“It is impressive to see openclaw move beyond tech circles. Using the same tool for a design firm and a brewery is a massive win for practical automation.”
Origin_Story
Retired brewmaster. Runs eibachbraui, a microbrewery in Gelterkinden, Switzerland. Certified beer sommelier, 2x Gold and 2x Silver at the Brau & Rauch Beer Contest. Knows everything about beer. Knows nothing about AI.

A personal AI assistant that actually does things. Open source, runs 24/7 on its own computer, and talks to you via WhatsApp or Telegram. Knows everything about automation. Knows nothing about beer.
One knows beer, the other knows machines.
Together they make Lobster Lager.
And then Stefan came, with the idea to connect Gerhard's Grainfather_G30 to a MacBook over Bluetooth, point OpenClaw at it, and let them brew together.
The Initiator. Founder of Frontira and Valhalla Venture Group. Connected the brewmaster with the AI builder to bring intelligence out of the terminal and into the physical world.
Certified beer sommelier since 2021.
2x Gold, 2x Silver at the Brau & Rauch.
Passed food safety inspection on first try.
Code, data, and recipes. All public.
BATCH_002
Batch #001 is complete and sold out. Join the list for the Batch #002 sale announcement, availability and tasting news.
By signing up, you agree to receive Batch #002 sale, tasting, and production updates. You can withdraw your consent at any time. Read our Privacy Policy.
Want the full story on stage?
Book the keynoteOpenClaw was invented by Peter Steinberger, a renowned developer and friend of Stefan Erschwendner.
Both hailing from beer-loving Austria, sharing a mutual vision that all repetitive work in real-life should be done by AI agents.
Lobster Lager is using OpenClaw to brew beer, a show case you can tell your friends about.
$ The claw suggests. The human decides.
Brewer sets grain bill, hop schedule. OpenClaw compiles to machine code.
MacBook connects to the Grainfather via BLE. Real-time telemetry established.
OpenClaw manages temp ramps and pump cycles. Human monitors guardrails.
Computer vision verifies kettle states and foam levels. Double confirmation.
Every sensor read logged. The brew session becomes a reproducible dataset.
As the Founder of Frontira International and Valhalla Venture Studios, Stefan has spent his career at the intersection of deep tech and real-world business value.
Lobster Lager isn't just a beer. It's a proof of concept. It demonstrates how autonomous AI agents can be trusted with physical, time-sensitive processes where precision is critical.
To craft a tangible show-case for both AI enthusiasts and forward-thinking managers, Stefan initiated this project to bring AI out of the terminal and into the physical world.
If you are searching for AI use cases for your corporation, Frontira International provides the strategic roadmap for integration.
"Liberating Intelligent People from Unintelligent Work"
You have an idea or project already? Valhalla Venture Studio crafts autonomous agents for real-world transformation.
"Developing and deploying AI solutions on scale."
Rich, malty, and sessionable. A copper-colored lager built on Pilsner and Munich malts with English and Bavarian hops.

Amber Lager · 4.6% ABV · 0.33 L
engineered for taste
Batch_V0 · Founders_Edition
Amber-copper with a lasting white head. Bready Pilsner malt and toasty Munich malt up front, layered with caramel sweetness and a hint of honey from the Melanoidin malt. Mandarina Bavaria brings a subtle citrus note, while East Kent Goldings add earthy, floral depth. Clean lager finish. Sessionable at 4.6%.
Style
Amber Lager
ABV
4.6%
IBU
20
Color
18 EBC
OG
12.2 °P
Batch
V0
Hardware_Layer
Gelterkinden, Switzerland. Where Lobster Lager V0 comes to life.

The Taproom

Adding Grain

The Boil

Mash Tun

Awards Wall

Fermentation
System_Logs
The newest milestones from the brewery, the stage, and Batch #002.
Gerhard delivered ClawCamp Berlin's 6:00 p.m. highlight session at CODE University of Applied Sciences. At 68, he told the Lobster Lager story in his own words: how he turned decades of brewing experience into brewOS through experimentation with OpenClaw, while remaining the human in the loop for every physical brewing decision. He ended with 24 bottles at the bar. His verdict afterwards: “Voller Erfolg.” The feedback on the beer: “Nur positiv.”
View ClawCamp Berlin
Handelsblatt, Germany's leading business newspaper, published a two page profile of Gerhard and Lobster Lager. The story follows Gerhard from his microbrewery in Gelterkinden to Jensen Huang's NVIDIA keynote and names him its Entrepreneur of the Day. More than a beer story, it is about curiosity, domain expertise and learning to build with AI at any age.
Read on Handelsblatt
Batch #001 is complete and sold out. Work on Batch #002 is now underway. Join the Batch #002 list to hear when the sale opens and where the next tasting will happen.
TokenMade dedicated a full episode to the Lobster Lager story. In 23 minutes, Stefan and Gerhard explain how a family experiment became OpenClaw brewery automation and how Jensen Huang brought the project to NVIDIA's keynote. Gerhard also opens the doors to his highly automated microbrewery and the practical setup behind it.
Watch on YouTubeLobster Lager was awarded "Most Promising AI Project" at AIR Salzburg 2026. From a morning run idea to an AI award in Salzburg. The lobster landed where it all started.
Visit AIR Salzburg